Home > Free information > Free Info Email Distribution List

Why Your Email Distribution List is Your Best Source of New Sales 

Don’t overlook your current customers. After all, they’re the ones who give you referrals and potentially come back for future sales.
Marty Nemzow, best-selling author and marketing expert, says that not only does gaining a new customer cost much more than retaining an existing customer, but also that every lost customer costs money to replace.

According to USA Today, it costs 40 times as much to acquire a customer and is does to keep a current one. The U.S. Chamber of Commerce says that for the typical transaction-based business, each new customer costs roughly $800.

The Insurance Pro Shop, which offers marketing tips for insurance professionals, suggests implementing annual reviews, client appreciation nights, and client workshops, which they say are some of the most profitable of all prospecting activities. They say meeting with your existing clients regularly cements relationships, retains business, creates repeat sales and generates high quality referred leads.
Take a look at your email distribution list. Since these people already know you and/or your company, there's a good chance they probably like/use your product or service. What you have in front of you is a potential goldmine of referrals, re-sales, up sales and cross sales.

Jim Peterson, President of The Concrete Network (a website that specializes in residential concrete information and marketing for contractors), suggests these tips for selling to your current customers:

  • Continuously let your customers know of the services you offer. Sometimes even a regular customer won’t know you are also capable of doing something else for them.
  • Drop all your customer email addresses into a  “group” list. Once every month or two send them an email with something interesting and include a note about the services you offer.
  • If you don’t already do so, offer complementary products and/or services that are natural companion purchases for your customer. By offering one stop shopping for your customer, you will be providing a valuable service.

Lastly, always remember that out of sight is out of mind. So make sure you are constantly putting your services in front of existing clients through your email distribution list, and you’ll continue to sell. 


Learn more

Guaranteed. Try Web Builder Express and enjoy our "60 Day Risk Free Guarantee".

You get a remarkable list of features with Web Builder Express at a great price.

Frequently Asked Questions.

You can take many different approaches to building and managing your web site. Which is right for you?

How to determine if you need a content management system.

Detailed comparison of different content management system vendor's features and costs.

What is important to you when building your web site?

Sign up now and start using Web Builder Express immediately.

1201 Greene Square
Celebration, FL 34747
Contact Us
toll free phone: (877) 290-9407
fax: (440) 378-6546

Privacy Policy - Copyright Policy - Site Map Copyright © 2002 - 2010 Web Builder Express