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Issue No. 2 Web Builder Express News: The Search Engine Secret

~~~Web Builder Express News - Issue No. 1~~~

Your Hosts:  Herb & Monica Leibacher
Our E-mail:  Contact Us

Hi Herbert,

In this issue we've got the answer to a question we often get...
How does my site get to the top of the search engine rankings?



* Welcome:
---->   Thanks for your encouragement

* Search engine secrets
---->   The secret
---->   What you can do today

* Things You Might Like:
---->   We pay for referrals
---->   Looking for your questions

* News Wrap-up:
---->   Balboa anyone?

*** Welcome ***

This week we will cover optimizing your web site for
search engine rankings.  We've got THE secret on how to
do it.  You may be surprised, disappointed, or amazed, but
at least you will know what it is, and what you can do
with it.

++ Thanks for your encouragement ++

We both appreciate all the kind and encouraging e-mails we
received in response to the first newsletter.  We will strive
to bring you useful information every two weeks.  Keep the
comments comming!

On to the news! - Herb & Monica


*** The search engine secret that is no secret at all really ***

It's common knowledge - we all know that it is important to rank
well in search engines.  Doing so can bring qualified and interested
visitors to the web site you create.  And, those visitors come
to you believing that you know what you are talking about, since
you showed up in the search engine results.

All the time, people ask "How do I get my site to show up
first when I type 'whatever' into the search engines?".

++ Here's the secret ++

Create a great web site with useful information, and
have more relevant links pointing back to your web site
than your competitors. 


You shouldn't be.  The secret is not really a secret at all. 

We all want short cuts and quick fixes.  It would be nice
if you could believe the ads, submit to 18 bazillion search
engines for free, and get to the top of the search engines. 
But, alas, it doesn't work that way.

It takes hard work and long term commitment. 

++ So, what can you do today? ++

1. Write a new, fresh article on the topic of your
web site.

You don't have to be Stephen King to create an article
for the web.  Anyone can do it.  Just sit down and think
about what you know that other people might like to
hear.  Not an advertisement for yourself, but real useful
informaiton others can use.  Then, write it out - just like
you are talking to someone.  Then, edit, proofread, and
edit again.  Finally, post your new article on your web site.

2. Share your article with others to get links back to
your site.

People all over the internet want useful information
to post on their web sites.  You can give it to them and,
in return, ask for a link back to your site.  Check out
these sites. You can submit your article for free, other
people can pick it up, they can post it on their site, and
then they wll link back to you!


Repeat steps 1 and 2 above, and you will build content
and links.  And that will help your search engine rankings.  And
that's no secret.


*** Things You Might Like ***

If you enjoyed this newsletter, we hope you will spread
the word.

++ We pay for referrals ++

If you are currently a Web Builder Express customer, we
will gladly give you a free month of service for each
new customer you refer to us (after the new customer
pays for their second month of service).

If you aren't a customer yet (and why aren't you??), then
we will gladly send you a gift card when you refer
a new customer to us (after the new customer pays for their
second month of service).

++ Looking for your questions ++

What is the one thing you have always wondered about
when it comes to building or maintaining your web
site?  We are interested.  Just reply back to this e-mail with
your question and we will work to include answers in future
editions of this newsletter.


*** News Wrap Up ***

Monica and I like to go Swing dancing (it's the style
from the 1920s - 1930s).  We're taking a class and
learning how to do the Balboa.  It's quite different
from most of the Swing steps we know in that it
calls for short, fast footwork. 

Both of our shoes have gotten a bit dirty from stepping
on one another's feet, but we are getting better - and
having fun in the process!


Today's issue will be available in the archives at
the following URL:


Please send all questions and mail to:Contact Us.

We do send personal replies as time allows.

Visit Web Builder Express at:

Thanks for joining us!

Herb and Monica Leibacher


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and your organization.

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