Home > Free information > Newsletter issue 14

Issue No. 14: How to use a guarantee to increase trust 


Today we will look at the power of guarantees.

On to the news!
- Herb & Monica

________________________________________________________

~IN TODAY'S NEWS~

* Using a Guarantee to Increase Trust

* Our Winter Quarter $50 Amazon Gift Certificate Winner

* News Wrap-up: 
________________________________________________________

Using a Guarantee to Increase Trust

Guarantee your product or service can help to
increase trust.  Guaranteeing your product, service,
or organization, signals to your website visitor that
you believe in what your do, thereby giving them a
better reason to believe in it too.

Remember the old FexEx guarantee?  Absolutely,
positively, overnight.  Thatís confidence! 

A similar approach can work for you too.  Think
about what you do.  Can you guarantee it?  If so,
try putting a guarantee in your headline.  Keep track
of any change in response to your site.  You might have
to tweak your wording several times before you
achieve the impact your desire.

Having someone else 'critique' your site is a good
idea too.  Don't take their honest opinion personally.
Rather use their point of view as a tool to help you
better reach your audience.
________________________________________________________

Our Winter Quarter $50 Amazon Gift Certificate Winner

It is once again time to announce another winner.  The
people from whom we draw have taken time to fill out our
Quick Start Survey.  Each quarter, those names are put
into a hat and a new winner is chosen.  (One entry / win
per person / company.)

And the winner is...
Catherine O. who lives in the USA.  We will be emailing
you shortly Catherine.  Enjoy your prize from Web Builder
Express!


________________________________________________________

News Wrap Up

If you walk up and down the streets in our town at this time
of year and quietly listen, you will notice not the songs of robins
in the trees, not the crashing of the Lake Erie waves upon the
shoreline, not the kids running home from school, but rather the
drone, the whiney hum, of a leaf blower exploding from every yard
on the street.  Our town is covered with trees - a blessing and a
curse.  They provide wonderful cool shade in the heat of summer,
but the leaves in the fall create piles like you have never seen.  We
are so thankful for our firend Dave who has a super duper leaf blower,
similar to a lawn mower, that creates gusts resembling the type Herb
makes in the bathroom!  Oh, the joys of fall ! !

________________________________________________________


Today's issue is archived at </issue0014.html>

Please send all questions to mailto:Contact Us.

Visit Web Builder Express at <http://www.webbuilderexpress.com>

Thanks for joining us!
Herb and Monica Leibacher
http://www.webbuilderexpress.com

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

The Web Builder Express is a free email newsletter sent every
other week discussing helpful hints for running your web site
and your organization.

Unsubscribe by sending an e-mail with the word "unsubscribe"
to:  subscription@webbuilderexpress.com


Create your own business web site with Web Builder Express.

 

Learn more

Guaranteed. Try Web Builder Express and enjoy our "60 Day Risk Free Guarantee".

You get a remarkable list of features with Web Builder Express at a great price.

Frequently Asked Questions.

You can take many different approaches to building and managing your web site. Which is right for you?

How to determine if you need a content management system.

Detailed comparison of different content management system vendor's features and costs.

What is important to you when building your web site?

Sign up now and start using Web Builder Express immediately.

webbuilderexpress.com
1201 Greene Square
Celebration, FL 34747
Contact Us
toll free phone: (877) 290-9407
fax: (440) 378-6546

Privacy Policy - Copyright Policy - Site Map Copyright © 2002 - 2010 Web Builder Express