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Issue No. 15 Web Builder Express News: How to get people's attention 


Your Hosts:  Herb & Monica Leibacher
Our E-mail:  Contact Us

Hey!  Today we will talk about how to get people's attention.

On to the news!
Herb & Monica
________________________________________________________

IN TODAY'S NEWS

* How to get attention
---->   Write about benefits
---->   Solve their problems
---->   Be specific


* Things You Might Like:
---->   24/7

* News Wrap-up:
---->   Unwinding after Thanksgiving and
          Gearing up for Christmas
________________________________________________________

HOW TO GET ATTENTION

In our world of a thousand distractions, how do you
get somebody’s attention...especially on a web site
where the whole world is just a click away?

First, don’t use the technique employed by babies
everywhere – screaming and yelling.  It works for
little ones because they're cute, but it won’t work
for you.  Here are some tips:

1 – Write about benefits. 
Ever hear the old saying "People don’t buy drills,
they buy holes?"  Explain how people will enjoy the
benefits you will bring, not necessarily the features
you provide.

2 – Solve their problems. 
“How to” is one of the best lead-ins around.  Everyone
wants to know how to do something that will make
their life better.  Tell them straight out how you
can help them solve their problems.

3 – Be specific
Reading  “47 people have already solved their wet
basement issues" is much more attention-grabbing and
believable than reading “People everywhere have already
solved their wet basement issues.”
________________________________________________________

THINGS YOU MIGHT LIKE

Is a store that is open 24 hours seven days a week all over
the world outside of your budget? 

Do you want to run a one-man operation?

Is your competition's website stealling your potential customers?

Get your website started today!  Call us toll free at 1-877-290-9707.
________________________________________________________

NEWS WRAP-UP

Well we have to admit...we opted for the resturant route this
Thanksgiving after all.  We went to a place nearby and had a
wonderful meal with no dishes to clean up!!  You can't beat
that with a drumstick!  We even had leftovers.

Now we are gearing up for two Christmas parties we will be
hosting over the course of the next two weekends.  We really
do love celebrating the holidays!  (We'll send pictures next time.)


Thanks for joining us and Merry Christmas!

Herb and Monica Leibacher
http://www.webbuilderexpress.com
________________________________________________________

Today's issue is archived at
/issue0014.html

Please send all questions to
mailto:Contact Us.

Visit Web Builder Express at
http://www.webbuilderexpress.com
________________________________________________________

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