Home > Free information > Newsletter issue 20

Issue No. 20 Web Builder Express News: Don't Sell To Your Visitors - Serve Them! 

Today we are talking about serving vs. selling.

Herb and Monica Leibacher
Web Builder Express
--> Listen
--> Build a relationship
--> Serve

Things You Might Like
--> Font and color reference pages

News Wrap-Up
--> Moving news

If you create a web site that only tries to sell, you will probably fail.  After all, when you yourself are looking for good or services, do you want 100% sales pitch?

Instead of going heavy on the sales pitch, create a web site that serves your visitors.  Here's how to do that:

1 - Listen
Your customer, and potential customer, want you to listen to them.  And it's good for your business too.  When you listen, whether it be by e-mail, phone, or survey, you pick up valuable information on how you can serve your customer.

2 - Build a relationship
Most sales take place after you have built a relationship.  Relationships take time and interaction.  You invest in that relationship when you provide useful information on your web site and send useful follow up information.  You can interact with your visitor by providing follow-up information, and responding to their e-mails and phone calls.

3 - Serve
Most of your potential customers have needs and may believe that you can help provide a solution.  After you have listened and built a relationship, you can respond with how you can serve them via your offerings.  Serve one another in love.  Galatians 5:13b

Create a web site that serves and you will get more customers - and happier customers.

Do you need a hand selecing and communicating the names of fonts, or the exact colors you want to use on your web site?  If so, these two new reference pages on our web site might help you out:


We are preparing for a move to Celebration, Florida at the end of May.

For those who are current Web Builder Express customers, the move will not impact the services we provide.  Our computer servers will not move from their current data center in Akron.  Our toll free number will not change either.  We will continue to provide the services and support you have come to expect.

For those who are not yet customers, what are you waiting for?  Be in control of your website for a change.  Make those long overdue updates.  We've got the tools and the know-how.  See what you have been missing!

Have Questions?  Send them to Contact Us

Wish to Unsubscribe?  Reply to this email with the word unsubscribe in the subject line

Interested in back issues?  They are archived at:  /free-information.html

Thanks for joining us.

Herb and Monica Leibacher

With Web Builder Express, you can create a professional web site for your business or non-profit - from start to finish in as little as 7 days!



Learn more

Guaranteed. Try Web Builder Express and enjoy our "60 Day Risk Free Guarantee".

You get a remarkable list of features with Web Builder Express at a great price.

Frequently Asked Questions.

You can take many different approaches to building and managing your web site. Which is right for you?

How to determine if you need a content management system.

Detailed comparison of different content management system vendor's features and costs.

What is important to you when building your web site?

Sign up now and start using Web Builder Express immediately.

1201 Greene Square
Celebration, FL 34747
Contact Us
toll free phone: (877) 290-9407
fax: (440) 378-6546

Privacy Policy - Copyright Policy - Site Map Copyright 2002 - 2010 Web Builder Express