You will probably want to put pictures or drawings on your web pages. When your visitor goes to your web page, their browser will automatically 'download' the picture or drawing files to display them in the browser. If the size of the picture or drawing file is big, the page will load slowly. With Web Builder Express tools, you can often dramatically reduce the size of the files that hold pictures and drawings - without reducing the image quality. When your visitor goes to your page, the optimized picture and drawing files appear quickly.
If your pages take too long to appear because the picture and drawing files are too big, your visitors will become frustrated. They may leave your site never to return, and they may have a bad impression of your site. When you optimize your picture and drawing files with Web Builder Express, you can be sure that your pages will load quickly